Think Like a Local Marketer

No-nonsense tips & guidance on how to market your local business!
Local Marketing Fundamentals
11 Things Every Local Business Must Do To Be Successful Online

1) Have 1 Page on Your Website for Each Product/Service/Location You Offer


2) Have Consistent Local Listings (Citations) Across the Web on Key Directories


3) Have A Well Structured & Mobile-optimized Website with Local Keywords, Images and Video


4) Create & Post Local-focused Content to Your Website That Demonstrates Your Value Proposition


5) Share/Distribute Your Content to Social Media, Email & Your Local Network to Build Back-links


6) Collaborate with Other Local Organizations to Increase Reach


7) Use Advertising & Paid Promotions to Boost Reach/Brand Recognition with Less Effort


8) Convert Web Visitors into Paying Customers with Online Offers/Calls-to-Action


9) Ask for Feedback, Solicit Customer Reviews & Manage Your Online Reputation


10) Reward Loyal Customers to Drive Repeat Business & Referrals


11) Demonstrate Your Local by Highlighting Organizations You Support to Build Brand Recognition & Drive Word-of-Mouth


Reimagine Local Marketing
with Locable's Marketing Platform


Learn More



The Local Marketing Fundamentals Workbook [Coming Soon]

A simple & actionable marketing workbook for local businesses who need a proven plan to reach more people and grow their customer base!

GET NOTIFIED

Workbook cover
The Workbook Will Be Made Available To ALL Local Businesses for FREE Through The Generosity of the Following Individuals


Annemarie Brown
Calyn Jones
Carol J. Bova
Cheryl A. Frisch
Craig S. Frisch
Daniel S. Moore
David Vice
E. Klempner-Beguin (Mountain View Publishing)
Erica Shames (Susquehanna Life Magazine)
Glen Brooks


Gregg Lindahl
Janet Lehr
Justin Elkow
Kevin A. Carney
Kevin Haslam
Mary H. Checani
Matthew C Curtis
Matthew Moog
Nicholas Altman
Nicole Maron
Paige E. Swarbrick


Paula J. McGowan
Robert Dippell
Robert Munn
RobinGales 
Russell Postell
Sarah Briggs
Sondra Marchand
Teresa Pabst
Todd Wallace
Wayne Smith
Thank You All For Your Continued Support!
Free Marketing Plans

Toy Store

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With the rise of big box chains and Amazon, local toy stores have taken a huge hit. We’ll be diving into what it takes for a toy store to craft a winning content marketing strategy and grow their business.

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HVAC

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While many contractors rely on word-of-mouth referrals, this is becoming harder and harder to sustain. There aren’t many businesses that can survive let alone thrive by neglecting half the pool of potential customers. That’s why we advocate a strategic content marketing plan.

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Pest Control

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The average local Pest Control Company doesn't have a lot of time to spend learning new technology so this plan is designed to have the highest impact in the shortest amount of time, without having to struggle with too much technology.

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