Get a demo Sign In

Don't Forget to Incorporate "Ego Bait" in Your Content to Reach More People

Last Updated 12/16/2021Posted in Marketing Fundamentals, Social Media Marketing


Creating marketing content for local businesses can be much easier than you likely think and we're constantly adding new marketing and content plans for local industries. But content alone isn't enough.

Most local businesses simply don't have the audience (followers on social, subscribers on email, and pure website traffic) to deliver their content to their target customer.

A couple weeks ago we talked about a key mistake to avoid on Facebook and a tip about tagging people but we wanted to revisit the subject.

In an interview between Dave Reimherr and Andy Crestodina, Andy succinctly said,

It's not about the best content, it's about the best-promoted content... The greatest content, none of us have ever seen it because it was not well promoted.

He then went on to talk about incorporating references to people, and companies, in your content through quoting or referencing them then alerting them to that fact on social media so that they are enticed to share it with their audience.

The name of this technique, he shares, is "Ego Bait".

You can catch the full interview starting with their discussion about the importance of promoting content here.


Want reminders and prompts to help you improve your local marketing? Join to gain access to guidance and free tools.


Get YOUR Locable Demo

See how our software enables 15 minute activities that drive effective marketing for you and your community.

Board Recruitment & Activation - Steps to A Transformati... Enhance your Main Street website with key pages, engaging content, and avoid mistakes to boost community involvement and visitor engagement.
From Connection to Impact: How Ballydidean Farm Sanctuar... Discover how Ballydidean Farm Sanctuary improved their local reach and community engagement with Locable’s tools connecting their websit...
Avoca IA Main Street Success Story: Saving Time and Enha... Discover how Avoca Main Street in Iowa transformed community engagement and saved valuable time with Locable’s powerful tools.
Effective and Engaging Main Street Websites: Must-Haves,... Enhance your Main Street website with key pages, engaging content, and avoid mistakes to boost community involvement and visitor engagement.