Think Like a Local Marketer

No-nonsense tips & guidance on how to market your local business!

Local Marketing Fundamentals

11 Things Every Local Business Must Do To Be Successful Online

1) Have 1 Page on Your Website for Each Product/Service/Location You Offer

2) Have Consistent Local Listings (Citations) Across the Web on Key Directories

3) Have A Well Structured & Mobile-optimized Website with Local Keywords, Images and Video

4) Create & Post Local-focused Content to Your Website That Demonstrates Your Value Proposition

5) Share/Distribute Your Content to Social Media, Email & Your Local Network to Build Back-links

6) Collaborate with Other Local Organizations to Increase Reach

7) Use Advertising & Paid Promotions to Boost Reach/Brand Recognition with Less Effort

8) Convert Web Visitors into Paying Customers with Online Offers/Calls-to-Action

9) Ask for Feedback, Solicit Customer Reviews & Manage Your Online Reputation

10) Reward Loyal Customers to Drive Repeat Business & Referrals

11) Demonstrate Your Local by Highlighting Organizations You Support to Build Brand Recognition & Drive Word-of-Mouth

Reimagine Local Marketing
with Locable's Marketing Platform

Learn More

The Local Marketing Fundamentals Workbook [Coming Soon]

A simple & actionable marketing workbook for local businesses who need a proven plan to reach more people and grow their customer base!

GET NOTIFIED

The Workbook Will Be Made Available To ALL Local Businesses for FREE Through The Generosity of the Following Individuals

Annemarie Brown

Calyn Jones

Carol J. Bova

Cheryl A. Frisch

Craig S. Frisch

Daniel S. Moore

David Vice

E. Klempner-Beguin (Mountain View Publishing)

Erica Shames (Susquehanna Life Magazine)

Glen Brooks

Gregg Lindahl

Janet Lehr

Justin Elkow

Kevin A. Carney

Kevin Haslam

Mary H. Checani

Matthew C Curtis

Matthew Moog

Nicholas Altman

Nicole Maron

Paige E. Swarbrick

Paula J. McGowan

Robert Dippell

Robert Munn

RobinGales

Russell Postell

Sarah Briggs

Sondra Marchand

Teresa Pabst

Todd Wallace

Wayne Smith

Thank You All For Your Continued Support!

Free Marketing Plans

Toy Store

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With the rise of big box chains and Amazon, local toy stores have taken a huge hit. We’ll be diving into what it takes for a toy store to craft a winning content marketing strategy and grow their business.

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HVAC

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While many contractors rely on word-of-mouth referrals, this is becoming harder and harder to sustain. There aren’t many businesses that can survive let alone thrive by neglecting half the pool of potential customers. That’s why we advocate a strategic content marketing plan.

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Pest Control

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The average local Pest Control Company doesn't have a lot of time to spend learning new technology so this plan is designed to have the highest impact in the shortest amount of time, without having to struggle with too much technology.

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Looking to avoid common pitfalls and get social media working for you?

A Guide to Building a Local Social Media Presence from Scratch

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Think Like a Local Marketer

1) Have 1 Page on Your Website for Each Product/Service/Location You Offer

2) Have Consistent Local Listings (Citations) Across the Web on Key Directories

3) Have A Well Structured & Mobile-optimized Website with Local Keywords, Images and Video

4) Create & Post Local-focused Content to Your Website That Demonstrates Your Value Proposition

5) Share/Distribute Your Content to Social Media, Email & Your Local Network to Build Back-links

6) Collaborate with Other Local Organizations to Increase Reach

7) Use Advertising & Paid Promotions to Boost Reach/Brand Recognition with Less Effort

8) Convert Web Visitors into Paying Customers with Online Offers/Calls-to-Action

9) Ask for Feedback, Solicit Customer Reviews & Manage Your Online Reputation

10) Reward Loyal Customers to Drive Repeat Business & Referrals

11) Demonstrate Your Local by Highlighting Organizations You Support to Build Brand Recognition & Drive Word-of-Mouth

Reimagine Local Marketingwith Locable's Marketing Platform

GET NOTIFIED

Toy Store

HVAC

Pest Control

Reimagine Local Marketing
with Locable's Marketing Platform