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Locable exists because local communities already have something powerful: relationships.

Businesses refer people to each other. Nonprofits support community events. Chambers, Main Streets, tourism organizations, schools, churches, civic groups, and local media all help information move through a place.

The problem is that most of this still happens manually, inconsistently, or not at all.

Local marketing breaks down when small teams are stuck chasing updates, copying and pasting information, managing disconnected tools, and trying to keep websites, community calendars, business directories, emails, events, memberships, and promotions current by hand.

We think that is backwards.

Local marketing should be simpler, more connected, and easier to sustain.

Built for lean teams and real communities

Locable is software for community organizations and local businesses to simplify local marketing, promote what matters, and reduce busywork.

We work with Main Streets and downtown organizations, Chambers of Commerce, tourism organizations and DMOs, nonprofits, publishers, and the businesses they serve to make marketing easier without turning it into one more complicated system to manage.

Our approach is practical and opinionated:

  • automate what should not require repeated manual work
  • streamline the tasks small teams have to do again and again
  • simplify marketing into manageable steps
  • connect local partners so everyone does not have to work alone
  • give organizations control without forcing them to do everything by hand

This is the heart of our Marketing 3-4-5™ approach: helping local organizations and businesses become more effective marketers through small, consistent actions that fit into real life.

Built on a network, not just a website

Most tools help you publish something in one place.

Locable is different because it is built around a local distribution network and our most popular feature is our automated community calendar technology.

The future is not just smarter calendars. It is connected communities.

Local Connections™ helps connect websites, calendars, directories, Google Business Profile, email newsletters, and other destinations so one update can create value in more than one place.

That means a local business, nonprofit, or community partner can share an event, story, job, offer, or update once, and that information can support more of the community around them.

It works like flyers in shop windows across a real downtown, except digitally, automatically, and at scale.

What Locable helps you do

Locable helps communities and local businesses:

The goal is not more software for its own sake.

The goal is less chasing, less duplication, better participation, and more local visibility with less effort.

Shaped by real communities

Our perspective did not come from sitting in a conference room and guessing what communities need.

We have visited more than 400 communities and led nearly 100 marketing workshops as part of our multi-year tour. We have seen the same patterns again and again: small teams doing important work with limited time, limited staff, and too many disconnected tools.

That experience shaped Locable’s software, our Marketing 3-4-5™ framework, and our belief that local marketing works better when it is shared.

Small-town values, practical technology

Locable was founded on small-town values and a bold but practical vision: help communities use modern tools without losing what makes them local.

We believe local stories matter. We believe relationships matter. We believe local businesses, nonprofits, and civic organizations should be easier to find, support, and promote.

Creating a “Main Street for the 21st Century” is not about replacing local relationships with technology.

It is about helping those relationships travel farther.

Join us

We provide free and low-cost tools for small to mid-sized communities, along with practical education through Marketing 3-4-5™, Community Marketing Day, workshops, webinars, and the #TakeBackLocal community.

If you believe local businesses and community organizations should be more connected, more visible, and less buried in busywork, we would love to connect.

Join our #TakeBackLocal Facebook group, explore how Locable helps, or request a demo.

Brian Ostrovsky

Founder & CEO

Brian started Locable to equip local businesses, nonprofits and civic organizations to effectively share their story aka improve their marketing.

Having grown up in the small gold rush town of Placerville, CA, which has a quintessential Main Street, he saw how the community could come together and that left an indelible impression...

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Ryan Frisch

Co-founder & CTO

Ryan joined Locable in January of 2013 after spending 6 years running the websites of family-owned publications Here in Hanover, Image, and Woodstock Magazine and helping many local businesses with their websites and marketing along the way.

Having grown up around the media businesses in the small college town of Hanover, NH, he saw first-hand the important role local...

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