Sign In

Don't Forget to Incorporate "Ego Bait" in Your Content to Reach More People

in Marketing Fundamentals, Social Media Marketing

Creating marketing content for local businesses can be much easier than you likely think and we're constantly adding new Marketing Missions for Buzz (the free virtual marketing assistant) to suggest. But content alone isn't enough.

Most local businesses simply don't have the audience (followers on social, subscribers on email, and pure website traffic) to deliver their content to their target customer.

A couple weeks ago we talked about a key mistake to avoid on Facebook and a tip about tagging people but we wanted to revisit the subject.

In an interview between Dave Reimherr and Andy Crestodina, Andy succinctly said,

It's not about the best content, it's about the best-promoted content... The greatest content, none of us have ever seen it because it was not well promoted.

He then went on to talk about incorporate references to people, and companies, in your content through quoting or referencing them then alerting them to that fact on social media so that they are enticed to share it with their audience.

The name of this technique, he shares, is "Ego Bait".

You can catch the full interview starting with their discussion about the importance of promoting content here.


Want reminders and prompts to help you improve your local marketing? Join to gain access to guidance and free tools.


Customer%20recognition%20&%20partner%20article%20prompts
Quickly Create Customer Recognition & Partner Articles U... This download features simple prompts to guide your customer recognition and partner c...
Marketing%20small%20business%20scam%20alert
Marketing Scams Targeting Small Businesses Are On The Ri... Scamming business owners are nothing new but we're seeing a rise of scams targeting sm...
Getting%20our%20content%20and%20marketing%20plan%20to%20rank%201%20on%20google
Copy Our Step By Step Approach To Rank #1 On Google (Adv... We show you how we enhanced a new piece of content through a few subtle adjustments to...
Donations%20request%20page
5 Reasons You Should Add A Donations Request Page To You... The magic of a donations request page is that it saves you time, allows you to remain ...