Main Street Iowa Engages Locable for 5-Community Local Marketing 3-4-5 Workshop Series - July 15th-July 19th
Locable is bringing Marketing 3-4-5™ to five up and coming Iowa communities
The goal: empower local businesses, nonprofits and civic organizations in the communities they support to become more effective marketers and better compete in today’s digital landscape.
“Communication remains one of the most important ingredients of success for local revitalization efforts. With so many ways to tell our story, it can be an overwhelming experience to find time to effectively market local successes, activities, and businesses. Through our partnership with Locable, we hope to provide on-the-ground training and support for local Main Street communication and marketing strategies.” - Michael Wagler, Main Street Iowa State Coordinator
Locable will begin in Clarence on Monday, July 15th concluding in Waverly on Friday, July 19th. In between will be Ottumwa (July 16th), Mason City (July 17th), and Jefferson (July 18th) - See below for details.
The morning workshops will begin each day at 9:30 AM (Except Mason City which will begin at 10:30AM) and include guiding attendees through a marketing exercise to create a marketing and content plan based on the Marketing 3-4-5 framework™ and related workbook.
Each visit will also include a series of one-on-one marketing office hours during the afternoon by appointment. You can connect with each community individually to learn more and to participate.
“Local businesses notoriously struggle with marketing, and it’s getting worse. With our Marketing 3-4-5 workshop, we make business owners better marketers in the first 5-minutes then share a few secrets and help them craft a plan-of-action that they feel is right for them.” - Brian Ostrovsky, CEO Locable
Monday, July 15th, 2019 - Clarence, Iowa
"As the smallest designated Main Street Iowa community, Clarence strives to not let our diminutive size be a downfall, but rather an asset. Social media outlets help us to achieve the same level of exposure as our larger community counterparts. With Locable’s assistance we hope to take that social media promotion and information dissemination to the next level, engaging both our own community members, as well as folks considering a visit, or even a move, to Clarence." - Jennifer Walters VanOort, Interim Executive Director Clarence Main Street
Wednesday, July 17th, 2019 - Mason City, Iowa
Venue: Chamber of Commerce Building, 3rd Floor
“We’re looking forward to learning tips and tricks on how to effectively market our local Main Street district, downtown businesses, and community assets that promote community pride and local connections.” - Emily Ginneberge Executive Director, Main Street Mason City
Thursday, July 18th, 2019 - Jefferson, Iowa
“We are interested in organizations and businesses in Jefferson/Greene County working together to coordinate and promote each other through our websites and social media..” Peg Raney - Jefferson Matters: Main Street
Friday, July 19th, 2019 - Waverly, Iowa
Venue: Waverly Civic Center
“This is an exciting opportunity for our local businesses to participate in this free event focused on learning about tools to utilize and be able to better market themselves.” - Travis Toliver, Executive Director Waverly Main Street & Chamber of Commerce