The Rock Experience: Expansion Celebration & Chamber Ribbon Cutting

Join us for the official Chamber Ribbon Cutting at 4:30 PM on October 20th, followed by complimentary refreshments, self-guided tours, demonstrations, red-carpet photographs and a relaxed patio gathering.

This event is a celebration of how The Rock Statesville has evolved and everything that has been built and brought together since its original ribbon cutting.

Come Celebrate the Evolution of The Rock

Together, these additions create a place where people can work out, recover, enjoy good food and coffee, learn, participate and connect.

The expansion extends beyond the physical space. The Rock has added new gathering and recovery spaces, refreshed member areas, an evolving Mediterranean-coastal patio, a growing video library, an online community through Discord, and an expanded calendar of educational programs, workshops, fitness activities and community events.

Anchor Point Café has also expanded beyond coffee, offering espresso drinks, matcha, crafted teas, smoothies, wellness drinks, sourdough-based foods, small plates and globally inspired flavors. The café will also feature travel-inspired menus, tasting experiences, destination events and a passport program.

Bell Haven Spa by The Rock brings recovery into the experience with expanded services including infrared sauna, cold plunge, red light therapy, breathwork, meditation, sound therapy, stretching, bodywork, massage, compression and other guided and self-guided recovery experiences.

The Rock Fitness Center remains the foundation, offering 24-hour member access along with expanded coaching, training, education and support for people at every experience level.

Train • Recover • Refuel • Connect

Since its original grand opening, The Rock has evolved from a fitness-focused business into a connected destination centered around four essential parts of everyday wellness:

Come experience The Rock—and see what’s new.