Soccer News April 2026

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From the KC2026 FIFA World Cup 2026 Host Committee

With fewer than 80 days to go, we’re in the final stretch, moving full speed toward the World Cup kickoff and getting our businesses game-ready for the global spotlight.

As we close in on the finish line, we’re excited to share that Sysco has joined as the presenting sponsor for the KC Game Plan. As a global leader in foodservice distribution with a vast network and deep relationships across the hospitality industry, Sysco brings both credibility and reach, making them a natural and impactful partner as we prepare for an event of this scale.

Opportunities like this only come once in a generation, and we want our local small businesses to be among the first to benefit. That’s why we’re offering a series of April trainings, including the Cybersecurity Ready Series, Digital Marketing, and Lender Readiness. Each session is tailored specifically for businesses participating in KC Game Plan and led by experienced local subject matter experts.

Seats are limited, and these FREE trainings are designed to give you a competitive edge to maximize visibility, grow your reach, and set your business up for long-term success well beyond the World Cup.

 

KC Game Plan:  Small Business Lender Readiness - Straight Talk 

From Application to Approval: Preparing for Business Financing
An expert panel will discuss topics such as capital needs, common loan application challenges, and potential growth strategies for 2026 and beyond. Following the discussion, there will be a Q&A session where attendees can ask questions and hear perspectives from experienced professionals. This session is intended to provide guidance and ideas for business planning and financing. considerations.

• April 9 : In Person | Virtual

KC Game Plan: Cybersecurity Ready Series 

Cybersecurity for Small Businesses During Major Events
Cyber attackers typically target three things: your data, your money, and your reputation—and activity often increases in cities hosting large global events. This beginner-friendly session will show small business owners how to recognize common cyber threats and implement simple protections as Kansas City welcomes visitors from around the world.

• April 7 :  Virtual 
• April 11 : Virtual 
• April 14 : Virtual 
• April 21 : Virtual 
• April 22 : Virtual 

KC Game Plan:  AI Powered Content Creation 

Maximizing Your Marketing Impact During Major Events
Learn how to leverage AI-driven marketing strategies to boost your visibility and engagement during major events, giving your small business the tools to stand out when attention is at its peak. This session will show you practical ways to create compelling content, streamline your workflow, and connect with your audience effectively, so you can make the most of every high-profile opportunity.

• April 8 : In Person | Virtual 
• April 21 : In Person | Virtual 

KC Game Plan:   Make Your Business Visible to Global Soccer Fans - 10 Quick Wins 

Your Playbook for Online Success During World Cup 
Lifted Logic’s KC Game Plan Training Session helps business owners boost online visibility, build customer trust, and create a clear path from discovery to purchase. You’ll learn practical strategies for your Google Business Profile, website, and online reputation, and receive a DIY KC Game Plan Checklist to act immediately. Leave ready to ensure your business is visible, trusted, and prepared when visitors start searching.

• April 15 : In Person | Virtual 

KC Game Plan:  Getting Greater Visibility in the Age of AI

Your customers are already searching with AI—make sure your business shows up.

As Kansas City prepares to welcome a global audience, more customers are using AI to decide where to eat, shop, and spend their time.

This two-part workshop helps small businesses understand how AI-driven discovery works—and how to show up in it.

• April 15: Session 1
• April 22: Session 2

 

SCORE Kansas City + KC Game Plan

Visibility Strategies for Global Soccer Visitors and Customers 

Kansas City will host a major international soccer event in June–July 2026, bringing six matches, massive global attention, and a surge of international visitors—making it the largest economic opportunity in the city’s history. This class helps small businesses prepare by focusing on simple, effective ways to improve visibility to travelers from outside the U.S. Topics include online listings, social media, Google presence, and website basics that make businesses easier to find and engage with. Participants will learn how international visitors search and how to show up in those key moments. Led by Kim Beer, an experienced growth facilitator and national speaker, the session offers practical, actionable strategies for capturing this once-in-a-lifetime opportunity.

• April 8 : Virtual 

In-Depth Global Email/Social Media Marketing Strategies 

Kansas City will host a major international soccer event in June–July 2026, creating a rare opportunity for small businesses to connect with a global audience. This class focuses on using email and social media to build lasting relationships with international visitors beyond their trip. Participants will learn practical strategies for engaging across time zones, crafting culturally aware messaging, and creating content that stays relevant after visitors return home. The session emphasizes consistency, thoughtful communication, and simple adjustments to existing marketing efforts rather than constant posting. Led by Kim Beer, an experienced growth facilitator and speaker, the class offers actionable ways to turn short-term visits into long-term customer connections.

• April 23 : Virtual 

Best,KC Game Plan Team  Originally posted by Riverside Area Chamber of Commerce via Locable