Turn Your Chamber Listing Into a Marketing Tool That Works for You

Did you know your Chamber membership includes a free Locable business page on the Chamber website? When fully set up, your Locable profile becomes more than just a directory listing. It becomes a simple, powerful marketing tool that helps customers find you online and helps you understand what’s working in your outreach.

Locable allows businesses to manage their directory listing, share updates, post events, promote offers, and stay visible across the Chamber’s website and community calendar in one place. These tools are designed specifically for small businesses and nonprofits so you can improve your online presence without needing advanced technical skills or extra software. Businesses that actively maintain their listing increase their visibility and reach more local customers through the Chamber’s network and community connections. 

Even more powerful is pairing your Locable page with Google Analytics, a free tool that shows how customers are finding your business online and what they do after they arrive. Google Analytics tracks where visitors come from, which pages they view, and which actions lead to calls, purchases, or inquiries. Instead of guessing what marketing works, you can make decisions based on real data. (U.S. Chamber of Commerce)

With just a few minutes of setup, Google Analytics can help you:

• See how many people visit your listing or website

• Learn what customers are searching for

• Understand which promotions bring results

• Identify opportunities to improve engagement

• Turn website traffic into predictable business growth 

Together, your Locable listing and Google Analytics create a simple system for staying visible, sharing updates once instead of multiple times, and tracking what actually brings customers through your door.

If you have not claimed or updated your Locable page yet, now is the perfect time. It is free with your membership and one of the easiest ways to strengthen your online presence in the Parsons area community. The Chamber is happy to help you get started.