Repeatable Content for Main Streets, Chambers, and Tourism Organizations - Local UnMarketing
Turn everyday community activity into stories that build local pride, participation, and visibility - without creating more work.
Main Streets, Chambers, and tourism organizations are surrounded by useful stories - business milestones, events, visitor experiences, volunteer efforts, community partnerships, and local successes. The challenge is turning that everyday activity into consistent content without adding more work.
In this practical webinar, you’ll learn the Local UnMarketing OCRA method: Observe, Capture, Recognize, and Amplify. You’ll see how to turn real community activity into stories that build local pride, encourage participation, expand reach, and increase visibility.
We’ll explore simple prompts, repeatable workflows, and practical ways to create blogs, newsletters, social posts, member spotlights, event recaps, and tourism content. You’ll also learn how AI can help organize and adapt real material faster while preserving authenticity.
This webinar builds on the Marketing 3-4-5™ approach and is designed for lean teams, volunteers, board members, interns, and community partners.
You’ll leave with a practical framework you can use in 15-minute activities to make your marketing more consistent, useful, and connected to the work already happening in your community.
Please note that this is a virtual event and has no physical location.