Webinar Recap: Repeatable Content for Main Streets, Chambers, and Tourism Organizations

A volunteer goes the extra mile. A business reaches a milestone. A visitor shares what made their trip memorable. Your community is full of stories worth sharing.

In our recent webinar for Main Streets, Chambers, and tourism organizations, we explored how to turn those everyday moments into useful marketing through OCRA: Observe, Capture, Recognize, and Amplify.

Start with one question:

What happened this week that we’d like more of?

Capture a photo and a few details, recognize the people involved, and show others how they can participate.

Then give that story a home on your website and share it through social media, email, and local partners. One story can do more work for you.

Feedback from live attendees included:

"It was a great session and very insightful / informational... I think the OCRA model gives me a path to follow when sharing our event or community experiences for the future."

and

"I thought it was amazing and fit so well with my chamber work."

The session offers a preview of my upcoming book, Local UnMarketing: marketing that grows naturally from the good work you’re already doing.

Locable’s software helps put these ideas into practice with Guided Blogging™, Express Email Newsletters™, and Local Connections™ for cross-promotion to automate your community calendar and business directory.

Watch the webinar recording for practical examples you can put to work in 15-minute activities.