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What Does Having a Mobile-Optimized Website Really Mean?

in Marketing Fundamentals

As a business, I'm sure you've heard about how important it is to have a mobile-optimized or mobile-friendly website. But really, what does that mean?

"Mobile-optimized" means that the content on your website is user-friendly on mobile phones. 

At it's core, a mobile-optimized website means the user never has to pinch-and-zoom in order to read and engage with the website. It fits a phone and the mouseless, touch-related experience.

It makes sense that this is an important aspect of creating content because, let's face it, most people use their phones to browse. How your content looks on a mobile phone is a big factor to what keeps people reading your content, as well as how many people view it.


Consider Layout & Website Design

When putting together content, keep in mind it all comes down to readability. This includes how easy it is to scroll through, how large the text is, and that everything functions as intended. All of these factors can make or break whether people stick around to view your website on a mobile device, and can even affect your ranking in Google. 

Example Locable Marketing Suite Client

Consider Loading Time

How long does your page take to load? If your content is not mobile-optimized, longer loading time tends to lead to poor user experience. You want things to be shared and loading time is important in getting potential customers to engage with your website.

Consider SEO

We've talked about why SEO (Search Engine Optimization) matters in our articles before, and we all know how important it is to have strong, SEO-friendly content. Having a mobile-optimized site helps improve SEO which in turn generates more page views, and thus more potential clients. 

As of April 2015 Google made mobile-friendliness a significant ranking factor, it was referred to as "mobilegedden" and their focus on both mobile-optimization and page loading speed has increased in the time since i.e. if your site is not mobile-optimized you're literally ranking poorer on Google search results!

Wondering about your site?

Google created a simple tool to test if your site is mobile-friendly here.


This all might sound overwhelming, but don't worry.

Most modern web builders and website themes, like the one included with Locable's Marketing Platform handles this for you behind the scenes.

So if your site isn't mobile optimized, it's time to work with Locable.

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