Do You Use Your Website to Support Your Sales Efforts? Here's how you can do it...in Marketing 345, Marketing Fundamentals, Content Marketing
A website does more than attract customers - it helps you convert more leads... even leads from offline sources
An effective website is your home online and it is the one place you truly control on the Internet, it's why we spend so much time talking about the most efficient way to distribute your content as part of Marketing 3-4-5™. But your website is more than just a magnet for SEO, social media traffic, referrals, and email newsletters - it is also a sales support tool.
People forget that their website can be useful as a complement to their sales activities
During our Marketing 3-4-5™ workshops, we show people how to quickly create impactful content - to "blog" for their business - and we've begun publishing industry-specific local marketing and content plans. This same content that attracts new leads can also support your sales activities.
Your content provides real-world examples of what you do and what makes you different.
Imagine you're an HVAC contractor that has begun implementing a content marketing approach the includes Highlighting a Project. Now let's imagine you're on a sales call where the prospect has a specific need that you've recently called out in a post.
What better way to show them you have the Experience to help them than to say, "We recently published a post about this very thing, let me send you a link so you can see what we did for them..."
If a client sees you've already solved their problem they feel a lot more comfortable hiring you.
If this sounds familiar it may be because it shares a lot in common with why you should include a Donation page on your small business website.