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Local Marketing and Content Plans

Local marketing ideas and activities you can quickly do yourself for every local business and industry.

Your business is unique, use proven marketing and content plans to tell your story and support your community. 

Marketing feels mysterious and we're here to equip you to become effective at marketing without having to become an expert at marketing following our Marketing 3-4-5™ framework and approach.

We're attempting to provide a content and marketing plan with examples for the most common local industries, our apologies if we managed to miss or miscategorize yours.

These marketing and content plans can be run with zero budget (for free) or paired with advertising to multiply your impact.

Browse for more local marketing tips, tricks and how-to's to improve your effectiveness.

Hardware, Home Improves Stores

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Stand out from your big-box alternatives by creating a unique experience

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Restaurants & Catering

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Share your unique experience and remind people of why they should visit again to help define the atmosphere in your community

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Toy Stores & Gift Shops

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Regular fixtures on Main Street, visiting clues you in to the community's history

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Construction & HVAC Businesses

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Creating authentic content for your construction business or HVAC service can help you stand out from your competitors big or small

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Bookstores

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Show people that you aren't selling a commodity people can buy cheaper somewhere else by demonstrating your unique value

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Pest Control Businesses

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Creating authentic content for your pest control business can help you stand out from your similar-sounding competitors

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Real Estate Agents, Brokerages, & Agencies 

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Your local real estate business can use content to stand out from the myriad of local competitors and growing online threats.

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Local Yoga Studios Fitness Trainers, and Gyms

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Content can help you share local success stories and create a more inviting or welcoming environment for new students.

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Local Nonprofits & Volunteer Organizations

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Nonprofits face unique challenges in marketing their cause, your mission and your activities are the fuel for your marketing activities.

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New marketing plans are coming soon. Have an industry you want us to cover? Tell us about it.

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