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Local Marketing and Content Plans - By Industry

Local marketing ideas and examples show you how to do local marketing so you can quickly do it yourself for every small business and industry.

Your business is unique, tell your story in 15-minutes or less with simple activities using our industry-specific marketing and content plans. 

Marketing often feels mysterious but we're here to equip you to become effective at local marketing without having to become an expert at marketing by following our Marketing 3-4-5™ framework and approach - you can order the Marketing 3-4-5 ™ book here...

We're attempting to provide a content and marketing plan with examples for the most common local industries, our apologies if we managed to miss or miscategorize yours.

These small business marketing and content plans can be run with zero budget (for free) or paired with advertising to multiply your impact. Your Locable account includes a range of free and low-cost local marketing software to simplify marketing and help you execute these plans quickly.

Browse for more local marketing tips, tricks and how-to's to improve your effectiveness.

Hardware & Home Improves Stores

Stand out from your big-box alternatives by creating a unique experience for DIY and professional customers

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Restaurants & Catering

Share your unique experience and remind people of why they should visit again to help define the atmosphere in your community

See the Plan

Toy Stores & Gift Shops

Toy Store's are fixtures on Main Street, visiting one is fun and clues you in to the community's history

See the Plan

Construction & HVAC Businesses

Construction businesses and HVAC businesses face a lot of competition, setting your business apart is easier than you think

See the Plan

Bookstores

Demonstrate your unique value by showing people that you don't merely sell a commodity people can buy cheaper elsewhere

See the Plan

Pest Control Businesses

Pest control businesses feel a dime-a-dozen, marketing can help you stand out from your similar-sounding competitors

See the Plan

Real Estate Agents, Brokerages & Agencies 

In real estate, you're truly selling yourself. Turns out, there's a lot you can do to show people why they'd love working with you

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Yoga Studios, Fitness Trainers & Gyms

Inform, encourage, and help people - share success stories and help new students feel welcomed through content

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Local Nonprofits & Volunteer Organizations

Nonprofits face unique challenges in marketing their cause... your mission and your activities are the fuel for your marketing activities.

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Main Streets & Downtowns

A walk down Main Street is special. Every community that has one can be stronger with effective marketing.

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Family Services Business

You build stronger families and healthier people, effective marketing helps you advance your mission and grow.

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Event Promotion

Marketing and managing local events requires a coordinated effort, here's how to simplify it 

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New marketing plans are coming soon. Have an industry you want us to cover? Tell us about it.
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Additional downloads and resources
Your Main Street or Downtown website should have these p... Use this template to quickly make your Main Street or Downtown website more effective.
Use This Checklist Ensure Your New Website Is Ready for ... This simple checklist highlights the most common mistakes and missteps we see when businesses launch a new website so you can avoid them.
Quickly Create Customer Recognition & Partner Spotlight ... Elevate your local marketing & SEO with our FREE recognition blog post guide! Attract customers and make your content Google-friendly ef...
The Universally Simple Local Blog Post Template for Smal... Content drives nearly all marketing activity online. This template simplifies creating and posting content so you can do it in just minutes.
Best Power Words & High Emotion Trigger Words for Small ... Imagine using quick, proven and convenient techniques guaranteed to make you more efficient by incorporating impactful trigger words tha...
Local Website Content Prompts to Quickly Improve Your We... Free Downloadable 4-Page PDF of Website Content Prompts to help Local Businesses improve their website, rank on Google, and engage and r...
Learning and progressing is an important attribute of local businesses and communities
Local Content Marketing Guide and Social Media Checklist... Free Downloadable 4-Page PDF Guide and Checklist to help Local Businesses improve their website, rank on Google, and engage and reach mo...