Nearly every community has more than a few local pest control businesses.
Folks who can "kill bugs" kind of sound the same to most people however your experience and expertise, the types of pest you are equipped to handle, your techniques or the chemicals you use, and even your reliability set you apart from others.
While competition has grown, you're probably in a better position than you realize to market your pest control business and demonstrate your value to local consumers.
This simple marketing and content plan is based on our Marketing 3-4-5™ approach and shows how every local bookstore can clearly and effectively market themselves online without requiring much time or expense.
Below are simple ways for you to rapidly create content that is relevant, compelling, yet requires zero creativity for your pest control business.
This is a great opportunity to empower people to address basic needs while building rapport with them. Who would you rather work with, the business that helped me avoid a major problem or the business you've never interacted with before?
At the end of the day, your value is doing things most of us aren't able to do or simply don't want to deal with. Educating people helps them fully appreciate how true this is.
Whether there's a risk of physical danger or simply causing damage that's expensive to repair sharing these insights is important. More than that, when you do so you can include a Call-to-Action (CTA) where readers can quickly ask for help when they reach the point where they need an expert.
Once you have a page on your website about your various offerings - that is, the types of services you offer, marketing your pest control business can be as easy as sharing recent activities.
In addition to maintenance contracts, perhaps you do larger cleanup activities... Each job that represents your preferred type of opportunity should have its own post and it should include:
Ideally, you would include a series of pictures from various stages of the project - the more you can show what you did the better.
Highlighting a Project literally reminds people of what you do, your client is likely to promote the post to their friends and contacts on social media who have similar project needs, and when you are talking with someone about a future project you can reference similar jobs on your website to support your sales activities.
Whether you have 2 employees or 20 recognizing them in a blog post is an easy way to reward them for a job well done while helping people get to know your business.
You have a few options to recognize employees. You can recognize employees regularly as an employee of the month, you can recognize them in an ad-hoc way when customers report a great experience to you or even celebrate new hires or work anniversaries.
This is also an opportunity to identify any unique skills or experience they bring to the team and, if relevant, ways you are using their know-how to train up other members of your team.
If you're hiring, including a note at the end of each Employee Recognition post alerting and linking readers to your job openings is a great way to use marketing to build your team - there are, after all, 3 reasons to do marketing.
Reminding people it's time for service, that they need to be mindful of specific pests and the risks they pose to children and pets, and other similar suggestions is an easy way to have content year-round.
More than that, you can combine this reminder post with a recently completed project to have a fresh version every year.
Do you have a vendor or partner that you've worked with for years or that is particularly valuable? Taking a few minutes to recognize them is a great way to show your broader 'team' while also driving greater reach with people in the community.
Alternatively, are there businesses that regularly send you referrals or to whom you regularly refer people? In particular, if you just got a referral that paid off from another business this is a great time to show them your appreciation.
A simple post explaining the nature of your relationship and a simple Q&A with your partner is fast and easy. A few questions we recommend include the following (download our free recognition prompts here):
When you do this, you're showing you're a team player when it comes to the community, you get to share why other businesses think you're great, and you tap into your partner's audience all without breaking a sweat.
Let's face it, where you live matters to you - and it should. Why not highlight a local cause you support? Do you host fundraiser nights or do you regularly get solicited for donations?
Yep, you can create posts and recognize these activities on your website.
This makes you look good - it's ok to make yourself look good - and it shines a light on a local organization you care about in real life.
Go further by highlighting Local Connections™ and feature local events in a community calendar, we have an app for that ;)