A repeatable approach to business blogging is the first step. From there, to ensure you reach as many people as possible, you need effective content distribution.
People rely on Google, spend time on social media channels such as Facebook, continue to use Email excessively, and browse businesses in their community. Your goal should be to have your content and business appear wherever they are.
The Marketing 3-4-5™ approach to creating and distributing content is surprisingly straightforward and will even help you drive more referrals.
A blog post is simply an article of some-sort that lives on your website. People are often surprised to learn that Business Blogging is simply the process of creating content drawn from real life.
When distributing your content, doing it the wrong way can be very time consuming and have much poorer results.
Locable's integrations and content distribution tools are designed to automate and streamline the process so you can do it right, do it quickly, and get on with your day.
Our proprietary, and free, Local Connections™ features enable you to increase your reach and generate more local awareness by automating cross-promotion and distribution with local businesses and nonprofits you already support in real life.
Event content appears in calendars throughout your community, jobs and volunteer opportunities appear on boards throughout your community, coupons and offers... you get the idea. Plus, if you ever need to update, reschedule, or cancel something you simply update it in one place - your Locable account.
Google My Business is a free profile you can create and manage with Google to control how you appear on Google Maps and in their Knowledge Graph (the business information that appears to the right of search results on desktop).
Even your events can be published on Google with a single click. Blog posts and other content sync'ing are coming soon to the Build Plan.
Locable isn’t one more thing you have to do, we're working to make sure it's the only thing you need to do.