Where would our community be without our Main Street organization? There wouldn't be any free concerts like JazzFest. No Friday Night Live concert series. No Christmas Tree Lighting or Trick or Treat on the Square. And no Main Street Saturday Market, which was an instant success introduced in the summer of 2010. In fact, much about downtown would be different, less charming, less picturesque and less vibrant.
What many don't realize is that Main Street Murfreesboro/Rutherford County is a nonprofit organization, relying on public and private donations for operations and projects. Main Street receives no funding from state or federal programs. Without the generosity of our community and the zeal of our volunteers, Main Street would disappear.
Main Street is committed to maintaining, enhancing and promoting the historic downtown as the heart of our community. Main Street capitalizes on the unique character of the courthouse square and the surrounding business district with the goal of transforming it into the cultural, social, professional and retail center of Rutherford County, in essence, the hub of community life. Affiliated with the National Trust for Historic Preservation, National Main Street Center, our organization focuses on the four elements that help define downtown success: organization, design, promotion and economic restructuring.
People consider shopping downtown as "experience shopping" interacting with people and supporting community retailers rather than frantically hunting only for bargains. There's a connection between customers and the entrepreneurial spirit of downtown businesses, which reflect the character of our community through their unique products, services and atmosphere. Located in historic buildings, these merchants preserve an authentic sense of place.
In fact, that's what Murfreesboro's downtown offers, an authentic sense of place unlike any other. It's unique and uniquely ours.
We serve the historic district of Murfreesboro.
Enhance the physical appearance of the historic commercial district, giving attention to street fronts, street furniture, land-scaping, signs and parking. Encourage sensitive new construction, adaptive reuse of historic buildings, and the inclusion of historic preservation practices in city planning.
Strengthen the existing economic base of the historic commercial district while identifying opportunities for new businesses to locate within the district. Find new uses for historic commercial buildings and stimulate investment in property.
Create lasting partnerships and develop a broad consensus among the public sector, private sector, civic groups and individuals that will secure a prosperous future for the historic commercial district.
Market the assets of downtown Murfreesboro to residents and visitors. Organize special events, retail promotions and image campaigns to increase foot traffic in the downtown area.
Main Street is committed to maintaining, enhancing and promoting the historic downtown as the heart of our community. Main Street capitalizes on the unique character of the courthouse square and the surrounding business district with the goal of transforming it into the cultural, social, professional and retail center of Rutherford County.
People consider shopping downtown as “experience shopping,” interacting with fellow shoppers and merchants and supporting community retailers. There’s a connection between customers and the entrepreneurial spirit of downtown businesses, which reflects the character of our community through their unique products, services and atmosphere. Located in historic buildings, these merchants preserve an authentic sense of place.
