Marketing Minutes Episode 2: Do you need a blog for your small businessin Marketing Fundamentals, Marketing Minutes, Content Marketing
Content marketing enables you to share real-world examples of what makes your business unique
Share content across channels to reach people where they're at
We sit down to address common marketing misconceptions, challenges, and opportunities facing local businesses and marketers.
In our first Marketing Minutes, we tackled the difference between Facebook Profiles and Pages. Here we talk about the role and importance of a blog on a small business website.
Create content quickly with mini case studies
Blogging can be as simple as sharing a picture and answering the following questions:
- What did you do?
- Who was it for?
- What were they looking for (what problem did you solve)?
- Was there any unique expertise that you brought to bear?
Think about the questions people ask you in person or on the phone. Those questions or inquiries are what they're also searching for on Google so be sure to reference them in your content.
Remember - a "blog" and your posts must live on your website then distribute them to various channels. If you're posting Content of Consequence directly to social media you're missing out on SEO as well as any cross-promotion or the ability to use email marketing efficiently.