Sign In

Do You Use Your Website to Support Your Sales Efforts? Here's how you can do it...

in Marketing Fundamentals, Marketing 345, Content Marketing

A website does more than attract customers - it helps you convert more leads... even leads from offline sources

An effective website is your home online and it is the one place you truly control on the Internet, it's why we spend so much time talking about the most efficient way to distribute your content as part of Marketing 3-4-5™. But your website is more than just a magnet for SEO, social media traffic, referrals, and email newsletters - it is also a sales support tool.

People forget that their website can be useful as a complement to their sales activities

During our Marketing 3-4-5™ workshops, we show people how to quickly create impactful content - to "blog" for their business - and we've begun publishing industry-specific local marketing and content plans. This same content that attracts new leads can also support your sales activities.

Your content provides real-world examples of what you do and what makes you different.

Imagine you're an HVAC contractor that has begun implementing a content marketing approach the includes Highlighting a Project. Now let's imagine you're on a sales call where the prospect has a specific need that you've recently called out in a post.

What better way to show them you have the Experience to help them than to say, "We recently published a post about this very thing, let me send you a link so you can see what we did for them..."

If a client sees you've already solved their problem they feel a lot more comfortable hiring you.

If this sounds familiar it may be because it shares a lot in common with why you should include a Donation page on your small business website.

So, don't forget that your website is a resource with many benefits


Download our Content & Social Media Checklist

And, claim your Locable profile to access free local marketing tools.


How The Caring Kitchen Bakery of Folsom generated 30 5 S... The Caring Kitchen is a gluten-free bakery in Folsom, CA that has generated over 40 5-...
Transform pages with forms into lead generating magnets ... Our new Form Actions feature extends our Form Builder feature so you can create lead m...
Now you can add customer reviews manually alongside veri... We've continued to add new ways to collect reviews and now we've added the ability to ...
Your Main Street or Downtown website should have these p... Use this template to quickly make your Main Street or Downtown website more effective.