Don't Share Naked - Personalize to Add Authenticity and Grow Engagement on Facebookin Marketing Fundamentals, Social Media Marketing
Sharing content from other people on Facebook is both smart and kind but it needs to feel authentic.
When you share content and don't add a personalized message it feels like a bot posted it and, as a result, people don't tend to engage with the content very much. This, of course, means the content doesn't reach very many people and if it doesn't reach people then what's the point?
Exactly, sharing is about engagement and adding a custom message is a fast and easy way to to make sure your posts are more engaging.
Plus, it's a great opportunity to take advantage of Ego Bait by tagging the content creator, referenced parties etc, and be recognized for the nice guy/gal that you are for sharing posts.
So, take 30 seconds to add a message that helps people understand why you shared it - what is it, who posted it, why should people care, what is something they may not know about the post or anything else you can think of.
Looking for more social media guidance?
Check out our Guide to Creating a Social Media Presence from Scratch. Or, contact us about our Marketing Audit and Marketing Plan Services.