Mora is a vibrant, welcoming, multicultural community where generations connect, rural traditions thrive, and stunning natural landscapes inspire all who visit. It is a place where families put down roots, elders are valued, young people find opportunity, and our agricultural heritage and open spaces are preserved for generations to come.
We strictly serve Mora, New Mexico. However, we've had activities that invite other communities in Northern New Mexico to participate.
Brand essence:
People of many different cultures and faiths have found a home in Mora Valley. Their traditions have shaped and molded the land and culture that is Mora today, and numerous mission churches and other sacred structures belie the deep sense of faith, belief in tradition, and connection to the land people still have. This authenticity and legacy of the past and strength have shaped and enhanced Mora Main Street / Arts & Cultural Compound.
Connected to our roots, we see the opportunity to grow our valley and our district for a better tomorrow that is still firmly rooted in our rich history. For those that came before, those that are, and those that will be.