Restaurants and Retailers: Build Loyalty and Grow Email Marketing By Collecting Business Cardsin Marketing Fundamentals, email marketing
Successful local marketing uses multiple channels including your website, offline promotion, social media, and the still venerable email marketing.
Local business owners often ask for ways to grow their email list and one of our favorite options for restaurants, retailers, and other consumer-facing businesses is to collect business cards in exchange for a giveaway such as a weekly or monthly drawing for a gift card.
This is fast, easy, and fun because every time you announce the winners you can send an email, post it to your website and share it on Facebook... now that's good marketing!
Bonus, these are your customers and you can request they leave you Customer Reviews...
Not sure how to do it?