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Will Local "War Bonds" Help Your Business and Community Pull Through?

Last Updated 12/16/2021Posted in Marketing Fundamentals

During World War II the US Government sold war bonds, perhaps now it's time for this idea to go local...

As supporters of Main Street America, we're participants in The Point - a community-centric message board - and John Bry a Coordinator with Main Street Oakland County shared this idea from the Holly Hotel in Downtown Holly.

The concept is to position gift cards as a "War Bond" where the redemption value is higher than the purchase value. Their example is $80.00 for $100.00!

The key to making this work is that the bond can be redeemed whenever the business reopens and can be used for any purchase with no expiration date.

You can go further and include information about the use of proceeds. For example, using "bond" funds to help support employees or enable the business to reopen when the current storm has passed.

They say that necessity is the mother of invention and we're seeing a lot of people working to persevere, support their community and, together, #TakeBackLocal.

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WWII War Bonds poster courtesy Wikimedia Commons

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