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Simplifying Analytics with Fathom: Insights with Less Setup and Confusion (Webinar)

Last Updated 6/13/2023in Webinar Recaps, Marketing Fundamentals

In our recent webinar, we delved into the world of analytics and explored the challenges and frustrations marketers face with Google Analytics. We introduced an alternative solution called Fathom, which aligns with our goal of simplifying marketing and providing effective tools for businesses.

Here we share a few of the key takeaways from the webinar and why Fathom could be the analytics solution you've been searching for. Use our Fathom affiliate link for an extra bonus when signing up.

Key Takeaways from the Webinar

We work with local marketers such as Main Streets, Chambers of Commerce, Tourism, Local Media such as Magazines and Newspapers, and of course small businesses and nonprofits - all of which need actionable insights without all of the extra that enterprise users may require.

As such, we're always looking for solutions to share even when those solutions are from other software companies or service providers. 

Here are the key data points and insights we're looking for in an analytics tool for local marketers:

  1. The Need for Simplicity: Google Analytics, while powerful, often presents difficulties for marketers, especially those without extensive analytics experience. Fathom aims to provide a streamlined and user-friendly alternative that delivers actionable insights without the complexities.

  2. Essential Analytics Metrics: We discussed the importance of tracking page views, visitors, and the content they engage with. These metrics help gauge the effectiveness of your content and identify areas for improvement. Fathom simplifies this process by presenting the data in a clear and intuitive manner.

  3. Referrals, Locations, and Campaigns: Understanding where your traffic comes from, both in terms of referral sources and geographic locations, is crucial for targeted marketing efforts. Fathom allows you to easily analyze and filter this data, enabling you to make informed decisions and optimize your campaigns.

Why we like Fathom

Fathom stands out as an analytics tool that aligns perfectly with our mission of simplifying marketing. Its user-friendly interface, fast performance, and affordability make it an attractive choice for businesses of all sizes.

Whether you're a local publisher, media organization, or small business owner, Fathom offers the insights you need to enhance your marketing efforts.

Watch the Webinar

Watch the webinar recording now - it runs just over 18 minutes.

Uncover actionable insights, streamline your marketing efforts, and make data-driven decisions for business success.


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