Locable is looking for a Marketing Associate to join our growing team!
Locable is a software-as-a-service (SAAS) company looking for our next great team member as we empower local businesses, nonprofits and communities to #TakeBackLocal. Are you passionate about helping local businesses, creative, and goal-oriented?
We’re seeking a Marketing Associate with 1-2 years of experience who will be responsible for referral/lead generation, social media, email campaigns, and media relations for both of Locable’s core product lines as well as a handful of customers where Locable acts as an agency.
The ideal candidate should be very personable online and off, comfortable working with our team members and customers alike and possess awesome written and verbal communication skills. Organization and a can-do attitude to manage multiple projects and deliverables is a must.
What will I do all day?
In this role, you’ll provide marketing support for our nationwide marketing tour (currently taking place through the end of 2020) and our Publisher Concierge clients as well as be charged with researching, planning, and implementing new marketing initiatives in coordination with the rest of our team.
Your primary responsibility will be to drive leads for our sales team through our unique referral generation process and through various marketing campaigns that will leverage content marketing, email, social media, press releases, and guest marketing/blogging with our partners.
Secondarily, you will be responsible for engaging our existing customer base to keep them up-to-date on the latest trends and product features and to build a strong community feel that mimics our Main Street / #TakeBackLocal approach.
You’ll be expected to craft fun and engaging content, social media posts, and emails following our established approach. You’ll also need to leverage data to improve results over time while working closely with our sales, customer success, and product teams to identify lead sources, ensure loyal customers, and to contribute ideas to improve our products.
Web aptitude and tech-related writing for “non-techies” is essential - can you write for busy local business owners and make it engaging? A bachelor's degree in communications, marketing or business is preferred. Experience with Photoshop (or other graphic creation software) and familiarity with industry style guides -- such as the Chicago Manual of Style and/or AP Style is a plus.
We’re looking for someone special with experience with lead gen, building community online, and working with local businesses, especially those in retail, restaurant, professional services, publishing, and membership management.
What we’re looking for:
You’re a resourceful problem solver who likes to continuously learn new things
You have 1-2+ years of experience with scrappy “startup” style marketing, local business marketing, and/or client relations, with results to prove it
You’re digital-savvy and know your way around major platforms & networks such as Facebook, WordPress, Web Builder Platforms like Wix or Squarespace, Mailchimp, etc.
You’re analytical and know how to gain insights from data, to monitor performance and prepare reports for customers and internal purposes
You’re a clear and concise writer - and, probably, a fan of Grammarly
You’re a growth hacker, a team player, and a fun-loving people-person
What you’ll get:
Unlimited paid vacation; take a vacation, go camping, whatever
10 paid company holidays, plus your birthday off
Work anywhere 5 days per month
Cool and casual work environment in the heart of Folsom, CA
Work with an awesome (and modest) team of smart and fun people
Locable is a web platform that simplifies local marketing and enables cross-promotion and collaboration…we’re the only option that combines simple-to-use marketing tools with the ability to cross-promote.
We support local communities, businesses, nonprofits, publishers, civic organizations and the people who call ‘here’ home, wherever here is.
At a time when nearly every tech company, startup, and big box store is working against local, Locable provides software and training to help local businesses leverage their two unfair advantages: their authenticity and relationships… put another way, we’re creating Main Street for the 21st Century™ and helping them #TakeBackLocal.
Having recently celebrated our 10 year anniversary, Locable is committed to making sure local businesses survive and thrive in the constantly changing media landscape.
To fit in here, you have to embrace the cliche of doing well by doing good.
Here are a list of qualities we seek in our team members. Think you might be a great fit? If most of these describe you then we definitely want to talk!
Ownership Mindset: Be problem solvers and strive to work more effectively and efficiently. Be entrepreneurial by nature, risk-taking yet thoughtful
Team player: Pick up the slack, support one another, jump in and do what it takes for the team and customers
Adaptable: Switch gears when it’s in the best interest of the team or project. Don’t be afraid of change. Wear many hats and be willing to change hats as needed
Honest: Hey, don’t be a liar or cover things up! If there’s a problem, let’s deal with it
Integrity: Take responsibility and be accountable even when no one is looking
Open-minded: Be willing to take responsibility for their actions and accept feedback. Look at solutions from other angles and be willing to listen.
Curious: Intuitive, natural learner, willing to try new things, ask questions
Hard-working: Don’t be afraid to jump in. Dig deep and do the right thing
Polite: Say please and thank you! Be kind
Positive & Optimistic: Approach tasks head-on in an uplifting, energetic way (no Debbie Downers!)
Friendly & Outgoing: Welcoming, social, willing to share and collaborate, be open, supportive, engage with team and customers (No bullies!)
Collaborative: Work together effectively, share ideas, support each other in our efforts, partner and look for solutions
Compassionate: Care about teammates, our clients, and their business, be empathetic and understanding
Fun: Balance serious work with an appreciation of emojis, funny t-shirts and memes, and coffee (or Red Bull)
Analytical: Interested in how things work, willing to look at and apply the data
Hustle: Embody a “can-do” spirit
Resilient: Fighter, ability to bounce back and excel, roll with the punches, fail forward
Flexible: Able to do yoga...bend, stretch your thinking, adapt.
Have Grit: Don’t give up easily. Don’t be a quitter
Humble: No egos. Put the team first
Courageous: Face your fears, be brave